About us
/ António Parente
Grupo Madre is a business group with solely Portuguese capital and a history that spans over 40+ years known for its capacity for innovation and ability to stay on top of market trends in order to focus on its customers’ needs.
Initially focusing on the metalworking sector, the Group has since pursued new avenues for expansion, focusing on accelerated and dynamic organic growth. This approach led to the Group’s current organizational profile, following its reorganisation at the end of 2019.
The structure and central core that drives sustained growth is based on a model of strategic business units specialised by value creation centres, in order to enable autonomous management within each business segment. And with the aim of being able to ensure an increase in its competitiveness, guaranteeing the flexibility and dynamic performance that is essential for the Group’s growth through selective investments with controlled risk.
There are five main business units that manage the different shareholdings: Madre Turismo, Madre Entretenimento, Madre Imobiliário, Madre Capital and Madre Internacional, and in each one we aim for the excellence that is at the core of our Mission, Vision and Values that have always guided our positioning in the market.
I invite you to visit us by reading each of our pages aimed at summarising what we do and the NEWS page where you can access regular updates on our work across different sectors.
Welcome!
António Parente
About the
Grupo Madre
Mission
Vision
Values
Creating value in a sustained manner is a concern inherent to the activities of the Grupo Madre, which range over significant sectors of the domestic economy. This is an authentic mission reflected in the companies, encouraging motivation to achieve competence, with a view to achieving high levels of operating efficiency and excellence and supported by the advancement of Human Resources. Over the course of what is now several decades, the Group has grown organically through the acquisition of national and international business units, to the point of becoming a leading player in the sectors in which it operates. This development has led to the consolidation of brands with strong identities. One of these strands lies in its understanding of its role in society and the advancement of best practice in conservation of the environment and natural resources. The Group is inspired by values of business ethics, a quest for market-oriented customer loyalty and a constant search for new business opportunities, while paying attention to the continuous development of technology and the trends of contemporary society.
DEFINING
THE TEMPO
OF THE FUTURE
Concept
A concerted
vision of
the future
When one imagines a group of undertakings, the musical universe is possibly one of the last things that would occur to us. However, music was probably one of the first means of communication, predating the invention of language itself and functioning as a point of connection between humans during the emergence of the first great prehistoric societies. With the concept “A Concerted Vision of the Future”, we have recovered this ancestral connection to communicate the harmony we have achieved within the Grupo Madre. The realm of the concert reveals the common thread running through the different business areas, and the harmony between them. The logo was designed to reflect this harmonisation, with the connection between the letters alluding to the movements of the conductor’s baton and the naturalness with which, with a simple movement, it is possible to create harmony from diversity. A diagonal line was extracted from the base of the logo, which may be subjectively interpreted as a baton, assuming a distinctive role in communication.
A journey in crescendo
Extremely dynamic, the Madre Group paved the way in innovative areas in the country, such as Audiovisual and Alternative Energy, and gained a position in Tourism, a key sector of the Economy.
2024
Obtention of the GDP license, strengthening our position in the Medicinal Cannabis market
With Agrivabe’s ongoing efforts to strengthen its position in the market, the GDP license has been obtained. In addition to all the activities Agrivabe has already been performing, this license also allows the company to purchase and distribute products from other manufacturers/suppliers. This achievement establishes Agrivabe as the first company to obtain all licenses for all activities within this industry.
2021
Entry into the Medicinal Cannabis market, obtaining the GMP II license
With a production capacity of 10 tons per year, Agrivabe obtains GMP II license. It now cultivates, manufactures, and sells medicinal cannabis in the form of premium flower, ready for consumption, for the international market.
2019
Reorganisation of the Grupo Madre
To clarify its company structure, the Group was reorganised according to a rationale of strategic business units, by means of the demerger of MADRE SGPS into five sub-holdings.
2016
Entry into the luxury real estate market in Spain
With the creation of Casas Fintech, the Group strengthens its footprint in the real estate market, expanding its activity into the luxury segment, focused on the Marbella area.
2015
Abandonment of Machinery with the sale of SIMI
This company, which became a member of the Group in 1989 and left its mark on major public and private works, both nationally and internationally, ceases to be a member of the Group.
2011
Entry into the fruit cultivation segment with Agrivabe
This project involves the production of red fruits and tropical fruits both for export and for local markets.
2009
Entry into the Health Sector through an interest in Base Holding
The Grupo Madre now forms part of a national representation structure in Medical Imaging, Cardiology and Clinical Analyses. The interest was sold in 2014.
2009
Sale of the Vendap Group
A number of companies leave the Group that, over more than two decades, operated in the area of equipment hire.
2008
Entry into Renewable Energies, with Iberwind
Investment in the increasingly important process of creating alternative energy sources. The interest was sold in 2015.
2008
Acquisition of a qualifying holding in the Impresa Group
Becomes a member of a leading business group, which plays an essential role in the Media, with SIC and Expresso.
2007
Entry into the publishing sector, with acquisition of an interest in Guerra & Paz
Engaging in both the reedition of classics and the publication of contemporary works, the publisher pursues a strategy aimed at forging closer links with its readers.
2007
Entry into the tourism market, with the acquisition of the Adriana Beach Club, now AP Adriana Beach Resort
An investment in the Algarve Region with a resort, from which a complementary range is developed in the AP Hotels & Resorts Group.
2007
Founding of the production company SP Televisão, with a remake of Vila Faia
Geared towards the production of fiction (series and soap operas), the company establishes itself in both the national and international markets.
2006
First harvest of the Quinta de São Sebastião label, in the Lisbon Region
Auspicious launch of the wine from this property, which would consolidate itself as a leading producer in Arruda dos Vinhos.
2000
Sale of Metalruda to the Martifer Group
With little prospect of growth and consolidation in the area of metal manufacturing, the opportunity was taken to divest this business line.
1991
Entry into the audiovisual market, via NBP
Foundation of the industry of the sector. The 60% interest in the company was sold in 2001, and the remaining 40% in 2007, to the Media Capital Group.
1983
Founding of the Madre Grupo
At the time formed by the companies Metalruda and Vendap, and SIMI from 1989, the Group is notable for its operations in different sectors.
WHEN SUCCESS
RESONATES
IN THE AIR
Prizes
The nature of the Grupo Madre’s activities leaves some member companies of the Group subject to public scrutiny, examples being the hotel, audiovisual and wine industries. To date, SP Televisão alone has accumulated around three dozen prizes, and 108 nominations, in various categories at both national and international level.
Vitality, dynamism and customer orientation have led to the AP Hotels & Resorts Group receiving a notable series of prizes, awarded by bodies of great credibility, at home and abroad, in particular for its actions in conserving the environment and natural resources.
In turn, this year, Quinta de São Sebastião won one of the world’s most prestigious prizes at the Vinalies contest, in France.
2020
Gold Medal, in the category Telenovela, for Terra Brava at the 21st WORLD MEDIA FESTIVAL and Silver Medal for Nazaré.
2020
Gold Medal at the Berliner 2020 Contest for QSS Rare.
2020
Vinalies Contest Prize (Paris) for Best Red Wine in the World for Quinta de S. Sebastião Reserva 2015.
2019
The same Group received the Green Key Award, awarded by the European Blue Flag Association for best environmental practice.
2019
Award for “Best Hotel Chain” at the IX Algarve Travel Awards by EC Travel for the AP Hotels & Resorts Group.
2019
Gold Medal, in the category Telenovela, for Alma e Coração, at the 20th WORLD MEDIA FESTIVAL.
2019
Bronze Medal, in the category Telenovela, for Vidas Opostas at the 8th New York Festivals International TV & Film Awards and at the 40th BANFF WORLD MEDIA FESTIVAL – The Rockie Awards, in the category Serials, Soaps & Telenovelas.
2017
Bronze Medal, in the category Telenovela, for Amor Maior, from the New York Festivals International TV & Film Awards.
2016
Gold and Bronze Medals, in the category Telenovela, for Coração d’Ouro from the New York Festivals International TV & Film Awards.
2015
Gold Medal Challenge International du Vin France for Quinta de S. Sebastião Grande Escolha Touriga Nacional 2012.
2013
Rating of 90 (on a scale of 1 to 100) by the critic Robert Parker (published on the website The Wine Advocates) for the wines Quinta de S. Sebastião Grande Escolha 2008 and Quinta de S. Sebastião Reserva 2009.
2011
International Emmy for Laços de Sangue, in the category Telenovela, from the International Academy of Television Arts & Sciences.